Name Changes, Wispa and More
An article in today’s Independent on brand name changes, comebacks and stunts, mentioning the Borkowski Wispa campaign and quoting me from a blog, originally published here. “We should really have...
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The Ghosts of Business Nightmares Past
I’ll be appearing on BBC2 next week, as one of the interviewees in three part series Business Nightmares, with Evan Davis. I’ll be appearing in all three episodes, which cover product design and...
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The Whisper on Wispa: Never Underestimate the power of 1980’s nostalgia
I have received a flurry of emails from fellow PR friends and journalists who have realised that Borkowski is behind the relaunch of Wispa. Many erroneously think we created an online campaign to...
View ArticleClik here to view.
The Ghosts of Business Nightmares Past
I’ll be appearing on BBC2 next week, as one of the interviewees in three part series Business Nightmares, with Evan Davis. I’ll be appearing in all three episodes, which cover product design and...
View Article
